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2 Reasons Why Your Course or Club Should Sell Merchandise Online

According to a survey done by the Association of Golf Merchandisers, only 22% of its member clubs offer online shopping.

Why?

Because E-Commerce is HARD.

You and your staff already wear dozens of hats. E-Commerce is a full time job that requires:

  • Investing in and managing inventory
  • Fulfilling orders
  • Handling customer service
  • Building and keeping up with the e-commerce site

Although e-commerce is difficult to implement on your own, if you aren’t giving your members and golfers an option to shop online you’re missing out on a big opportunity.

2 Reasons Why Your Course or Club Should Sell Merchandise Online

1. It's an opportunity to layer in a new revenue stream.

E-commerce sales accounted for over 20% of total US retail sales in 2020 and is growing quickly. Meanwhile, $4B is spent annually on golf apparel alone in the US.

2. Consumers expect to be able to buy online now.

Your customers read online, they book tee times online, they order food online…shouldn’t they be able to shop your course or club’s apparel online too?

 

Don’t have an online store yet and are stuck on where to begin? 

Shopify is a good option if you want to put the site together yourself and sell items off your shelves. They have some great tools and were specifically built for that purpose.

If you like the idea of offering an online store to your members and golfers without having to invest in more inventory or do the behind-the-scenes work, Tee Commerce may be a good fit for you.

 

Subscribe to our "Seen in the Online Shop" newsletter to see how other courses and clubs are maximizing the potential of their online shops.

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