How to Increase Retail Revenue at a Club with a National Membership

In today’s golf and club industry, many private clubs are expanding beyond local communities. National and even international memberships are on the rise — and while that’s great for revenue diversity, it also presents a challenge: how do you sell merchandise to members who aren’t on property regularly?

The answer lies in rethinking your approach to retail. Here are five proven ways to increase retail revenue at your club when your members live — and shop — from all over.

1. Create an Online Pro Shop That’s Always Open

Your physical shop may close at 5 p.m., but your members are online 24/7. If you want to drive consistent merchandise sales from members nationwide, you need a branded online store that reflects your club’s identity.

With a solution like Tee Commerce, your club can:

  • Offer on-demand apparel and accessories with your logos

  • Eliminate inventory risk

  • Provide seamless shipping to members across the country

No more missed sales just because someone wasn’t on site.

2. Highlight Seasonal and Exclusive Drops

Keep your store fresh and exciting with limited-edition product drops, seasonal capsules, and event-themed items.

For example:

  • Spring “Opening Day” merchandise

  • Ryder Cup-themed gear

  • Exclusive Member-Guest tournament items

Your national members may not attend every event, but they still want to feel connected. Limited drops give them a reason to shop — and act fast.

3. Market Like a Lifestyle Brand, Not Just a Pro Shop

Treat your club like a premium brand. Use email, social media, and in-store signage to:

  • Showcase product stories

  • Highlight real members wearing your gear

  • Offer styling tips or top picks from your head pro

When your retail looks like a lifestyle brand, members are more likely to buy — whether they’re 5 or 500 miles away.

4. Incentivize Member Gifting and Family Orders

National members often want to share the club experience with friends and family. Make it easy:

  • Include a “Gift Guide” section in your store

  • Offer personalized embroidery options

  • Allow gift cards or drop-shipping to any address

Clubs using Tee Commerce see meaningful lift in orders around holidays, Father’s Day, and tournament seasons simply by reminding members that club-branded gear makes great gifts.

5. Collect and Use Member Data to Drive Smart Promotions

If your store is online, you gain valuable insight into member behavior:

  • What brands they buy

  • What categories are most popular

  • Who shops and when

Use this data to offer personalized promotions, segment email campaigns, or even build curated bundles for different member types (e.g., juniors, ladies, seasonal residents).

Final Thoughts

National membership doesn’t have to mean lost retail opportunities. In fact, it’s the perfect reason to modernize your merchandising strategy.

By going digital, offering exclusive products, and marketing like a premium brand, your club can turn its merchandise program into a meaningful — and growing — source of revenue, no matter where your members live.

Want to see how easy it is to launch your club’s online shop with zero inventory? Schedule a demo with Tee Commerce.

Back to Blog