Running an online shop at a golf or country club is a tall order. Staff members wear dozens of hats and distractions are endless. Meanwhile, it's very difficult to run a a sucessful e-commerce site even if it's your man focus! And, of course, the risk you have to take with an investment in inventory.
Try these 5 things to maximize your members’ online shopping experience.
Traditional e-commerce marketing strategies don’t always apply at golf and country clubs.
On one hand, when the goal of your online shop is to maximize revenue, it’s important to be strategic about marketing. On the other hand, though, if your main objective is to improve your members’ shopping experience as an added amenity, you’ll likely need to take a different approach.