Running an online shop at a golf or country club is a tall order. Staff members wear dozens of hats and distractions are endless. Meanwhile, it's very difficult to run a a sucessful e-commerce site even if it's your man focus! And, of course, the risk you have to take with an investment in inventory.
A limited edition "Alps" collection, an end of summer sale, limited edition bags & belts, and more....
A limited edition 125th anniverary logo, a USA collection, an alternate logo drop...
Although e-commerce is difficult to implement on your own, if you aren’t giving your members and golfers an option to shop online you’re missing out on a big opportunity.
Here’s what some of our courses and clubs are doing this year for St. Patrick’s Day. As we’ve preached before, traditional e-commerce marketing strategies don’t always apply at golf courses and country clubs. And if you want to turn your online shop into a meaningful revenue stream, you’ll need to be strategic and tasteful in the way you market the shop.
Try these 8 things to make the most out of your online shop.