Fredericksburg Country Club Customer Story

Some clubs fear that an online shop will compete with their existing retail operation.

At Fredericksburg Country Club, it ended up reaching a completely different buyer: members who don’t visit the shop, spouses and families, members shopping outside normal hours.

The result: incremental revenue, not cannibalization. Meanwhile, data from the online store has also helped inform the team's in-shop buying.

No inventory. No added staff work.

Click here to book a virtual appointment or reach me at laura@teecommerceco.com. Scroll below to read Savannah's story.