Case Study: Deepdale Golf Club’s Success with Tee Commerce

Background

Deepdale Golf Club in New York has long been recognized for its commitment to providing members with a premium golf experience. As club professionals continually seek innovative ways to differentiate their offerings and enhance member satisfaction, Deepdale’s merchandising team looked for solutions that could expand product access and streamline operations.

The Challenge

  • Expanding Member Access: Members wanted access to a broader array of brands and customizable products beyond what the physical shop could offer.

  • Efficient Inventory Management: The club needed a way to move existing golf shop inventory more effectively.

  • Modernizing the Member Experience: Deepdale aimed to stay ahead of evolving member expectations by integrating digital solutions into their retail program.

The Solution: Partnering with Tee Commerce

Deepdale Golf Club partnered with Tee Commerce to launch an online shop that would supplement their in-person retail experience. This partnership delivered several key advantages:

  • Online Brand Library: Members gained the ability to order and customize products from a wide range of brands not available in the physical shop.

  • Inventory Integration: Unlike many platforms, Tee Commerce allowed Deepdale to sell their existing golf shop inventory online, giving members more ways to shop and helping the club move product efficiently.

  • New Revenue Stream: The online shop created an additional source of income without requiring significant upfront investment or risk.

Testimonial

Jay Buongiorno, Director of Merchandising at Deepdale Golf Club, described the impact:

“In all corners of the golf world, professionals often venture for the 'next best thing.' Whether it be the next best training aid, golf apparel line, or teaching philosophy; we are always looking for an edge to differentiate our members’ golf experience. As the business model has changed for the modern golf professional, the team at Tee Commerce has followed suit. Partnering with Tee Commerce gives your members access to an online brand library where they can order and customize products you may not have in your golf shop. The true differentiator of Tee Commerce is that you are also able to sell your Golf Shop inventory on the platform as well. Tee Commerce is a true 'game-changer' for creating an additional revenue stream and moving current inventory.”

Results & Impact

  • Expanded Member Choice: Members now enjoy access to a much wider selection of merchandise, including customizable options and brands not stocked in the shop.

  • Streamlined Inventory Movement: The ability to sell in-shop inventory online has helped Deepdale manage stock more efficiently and reduce excess.

  • Enhanced Member Experience: The online shop has become a valued amenity, aligning with Deepdale’s reputation for innovation and member service.

  • New Income Opportunities: The club has unlocked a reliable new revenue stream without taking on additional inventory risk.

Conclusion

Deepdale Golf Club’s experience demonstrates how a forward-thinking approach to online retail can create meaningful value for both the club and its members. By leveraging Tee Commerce’s platform, Deepdale has expanded its merchandise offerings, improved inventory management, and provided members with a modern, convenient shopping experience—all while generating additional revenue for the club.

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