How Clubs Are Using Tee Commerce to Cater to Non-Golfers at the Club, Without Inventory Risk
Country clubs today are vibrant social hubs, offering much more than just golf. Many clubs now feature tennis, pickleball, swimming, yacht programs, and a host of other activities designed to engage the entire family. As club life evolves, so too must the retail experience. With Tee Commerce, clubs can cater to non-golfers and multi-sport families, providing a wider range of merchandise—without the risk of overstock or added operational burden.
Serving the Whole Club Community
Traditionally, the physical golf shop focused on golf-specific gear and apparel. But with the rise of tennis, pickleball, paddle, swim, yacht, and fitness programs, members expect access to merchandise that reflects all their interests and activities. Tee Commerce allows clubs to:
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Offer Multi-Sport and Lifestyle Brands: Clubs can feature apparel and accessories for tennis, pickleball, yacht, swim, and more, alongside popular leisurewear and home goods. This ensures every member of the family finds something relevant, whether they’re on the courts, at the pool, or out on the water.
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Curate for the Club’s Unique Mix: Each club can customize its online shop to reflect its unique blend of sports and activities, ensuring offerings are tailored to its membership.
No Inventory Risk, All the Reward
Expanding merchandise to cover multiple sports and family needs usually means higher inventory risk. Tee Commerce eliminates this concern by providing:
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On-Demand Fulfillment: Products are only made and shipped when ordered, so clubs don’t have to invest in or store extra inventory.
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Seamless Operations: Tee Commerce handles logistics and customer service, freeing up staff to focus on in-person member engagement.
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Broader Revenue Streams: Clubs can generate additional income from a wider audience—including non-golfers and families involved in other club activities—without tying up capital or increasing overhead.
Real-World Impact
Clubs using Tee Commerce have seen increased engagement from members who participate in a variety of activities—not just golf. Families appreciate the convenience and variety, and clubs benefit from a stronger sense of community and higher retail sales.
“It’s nice to be able to offer different brands, clothing styles, size runs and accessories we don’t sell in person in the Pro Shop, and continue to promote logo wear to our visiting players to shop after they have returned home. Having these additional shopping options elevates the experience for our players, both pre and post play, and creates new merchandise options to showcase and shop year round.”
—Anna Ricket, Director of Retail Golf Shop Operations @ Indian Hills CC
Conclusion
By leveraging Tee Commerce, clubs can easily expand their retail offerings to include tennis, pickleball, yacht, swim, and more—delighting families and multi-sport members while creating new, risk-free revenue streams. It’s a modern solution that ensures every member feels included and valued, no matter their interests or activities.