Case Study: Rose Creek Country Club’s Online Shop with Tee Commerce

Background

Rose Creek Country Club, located in Edmond, Oklahoma, is a premier club that recently underwent multi-million dollar renovations to elevate its facilities and member experience. With a revitalized Arthur Hills-designed championship course and a growing, engaged membership, Rose Creek sought to modernize its golf merchandise program and keep members excited about club-branded gear year-round.

The Challenge

  • Limited In-Shop Selection: Despite a refreshed physical shop, space and inventory constraints made it difficult to offer the breadth of brands, sizes, and styles members desired.

  • Keeping Members Engaged: The club wanted to maintain high member engagement and excitement for merchandise throughout the year, not just during peak seasons or major events.

  • Operational Efficiency: With a busy calendar and high service standards, the professional staff needed a solution that would not add to their workload or require risky inventory investments.

The Solution: Tee Commerce Online Shop

Rose Creek partnered with Tee Commerce to launch a fully branded online shop, providing:

  • Expanded Product Selection: Members gained access to a much wider range of apparel, accessories, and golf gear—including premium brands and custom items not always available in the physical shop.

  • No Inventory Risk: The online shop operates on an on-demand fulfillment model, so the club never needs to purchase or store extra inventory.

  • Featured Collections: The club can send curated, themed collections to members, keeping them engaged and encouraging purchases throughout the year.

  • Effortless Operation: Tee Commerce handles all fulfillment, shipping, and customer service, requiring almost zero effort from the club’s staff.

Testimonial

“Tee Commerce has provided another element to our club that has elevated our entire golf merchandise program. Our sales have gone up and it requires almost zero effort on our end. The featured collections that we are able to send to membership is the cherry on top for keeping them engaged and purchasing great products all year long!”
— Colton Conrady, PGA Head Golf Professional, Rose Creek Golf Club1

Results & Impact

  • Increased Sales: The online shop created a new revenue stream, with sales rising and positive feedback from members.

  • Higher Member Engagement: Featured collections and regular shop updates keep members interested and purchasing club-branded products throughout the year.

  • No Inventory Hassles: The risk and operational burden of carrying extra inventory have been eliminated, thanks to on-demand fulfillment.

  • Operational Simplicity: The professional staff can focus on member service and club events, while Tee Commerce manages the online retail operation seamlessly.

  • Elevated Member Experience: Members enjoy the convenience of shopping for club gear anytime, anywhere, with access to a broader selection than ever before.

Conclusion

Rose Creek Country Club’s partnership with Tee Commerce has modernized its merchandise program, increased sales, and kept members engaged—all with minimal staff effort. By leveraging a turnkey, risk-free online platform, Rose Creek delivers a superior shopping experience and ensures its retail offerings match the elevated standard of the club.

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