Why Golf Professionals Who Own the Shop Are Going Online

For golf professionals who own and operate their club’s shop, increasing revenue and enhancing the member experience are always top priorities. Launching an online shop is quickly becoming a proven way to accomplish both goals. It creates new streams of income while also offering members a convenient and modern amenity they truly appreciate.

Expanding Income Beyond the Shop Doors

Owning the golf shop means you’re responsible for inventory, merchandising, and maximizing sales. Traditionally, your reach was limited to those who visited the shop in person. An online shop changes that dynamic:

  • Wider Reach: Sell merchandise, apparel, and gifts to members, their families, and guests who may not visit in person.

  • 24/7 Sales: Members can shop at their convenience, increasing sales opportunities beyond regular hours.

  • Move More Inventory: Online shops help move slow-moving or seasonal stock with targeted promotions, reducing unsold inventory and freeing up capital.

  • Data-Driven Decisions: E-commerce platforms provide valuable sales data, helping you understand member preferences and adjust your offerings.

Delivering a Modern Member Amenity

An online shop isn’t just about sales, it’s a valuable amenity that elevates the member experience:

  • Convenience: Members appreciate being able to shop for club-branded gear, gifts, or essentials anytime, anywhere.

  • Expanded Selection: By partnering with an on-demand fulfillment service like Tee Commerce, you can offer a much broader catalog of brands, styles, and sizes than your physical shop can carry without the risk of overstock.

  • Exclusive Offers: Feature member-only products, early access to new arrivals, or special event collections, adding value to club membership.

  • Flexible Fulfillment: Members can choose delivery or in-store pickup, making shopping seamless and tailored to their needs.

Success Stories from Golf Professionals

Golf professionals across the country are seeing tangible benefits from adding an online shop, as these testimonials show:

“From the moment we partnered, [Tee Commerce] made the entire process of managing our golf merchandise seamless and stress-free. Their platform is intuitive, their support is outstanding, and most importantly, their products are top-quality—our members have been raving about the new gear. They helped us expand our merchandise offerings without the upfront risk, and their fulfillment system has saved us countless hours. We've seen an increase in sales, improved member satisfaction, and more time to focus on running the shop.”
— Round Hill Club, CT

“It is an exceptional platform that consistently delivers high-quality and valuable merchandise, meeting the expectations of its clientele while enhancing the overall club experience.”
— Alex Childs, Head Golf Professional, Fox Chapel Golf Club, PA

“One of the best decisions I've ever made in this business was selecting Tee Commerce for our online shop here at Sankaty Head. This gives members a chance to get not only something with our great logo, but from a much bigger assortment of brands than we offer in our Golf Shop. We couldn't be more excited with the partnership.”
— Sankaty Head Golf Club, MA

“Tee Commerce helped me improve my online shop portal immensely. I switched my online shop provider and in 2 days my new site generated as much revenue as my old site did in 2 months. I sold a set of logo’d pint glasses during OT of the Celts/Lakers game...the definition of passive income. If you don’t have an online shop, you’re losing money and I implore you to reach out to Tee Commerce—they’ll set you up with little to no legwork on your end.”
— Matt Walsh, PGA Head Golf Professional, Warwick Country Club, RI

“Tee Commerce has been a huge asset to our shop. They are always up for new and creative ideas, and the online shop has been a huge hit with our members and their family and friends! Thank you for helping us provide a time-efficient, awesome service.”
— Coldstream Country Club, OH

Operational Efficiency and Member Satisfaction

With a partner like Tee Commerce, golf professionals can:

  • Expand product and brand offerings without inventory risk

  • Save time on fulfillment and customer service

  • Offer a seamless, professional online shopping experience

  • Maintain full control over the shop’s branding and product selection

Conclusion

For golf professionals who own the shop, launching an online store is more than a business upgrade, it’s a strategic move that boosts income and delivers a meaningful amenity to your members. With expanded reach, greater convenience, and proven partner support, you can ensure your shop remains the heart of the club’s retail experience, both in-person and online.

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